#ZONIN1821 intends to serve as a reference point for the promotion of wine culture especially towards the youngsters, the potential consumers and wine lovers of the future.
Thanks to a young creative team with a deep expertise on social media, this has given rise to the #winetomany project, which at Vinitaly 2018 celebrates its fifth edition: a hub of creativity and an assembly of young talents that are fundamental for describing and promoting wine around the world, through social networks.
In 2014, during #winetomany first edition, a wine and food bloggers round-table was organized to discuss the wine communication state of the art and the opportunities to make it more contemporary; 2015 edition was dedicated to web designers, 2016 to storytelling and 2017 to waiting service in top end restaurants. Every year a panel of experts chooses an aspirant professional for an internship in collaboration with ZONIN1821.
For this year edition, we’ll focus on young talents in two ways: on the one hand, three groups of university students (from Ca Foscari in Venice, Sant’Anna School in Pisa and Verona University) will experience life with the #ZoninDreamTeam at Vinitaly, and create a composite social story of it, full of new and fresh points of view; on the other hand, we aim to select the tour leader of the #ZoninProsecco Summer Tour 2018.
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